Rent-a-Dent - New Zealand Car Rental website upgrade

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A big congratulations to Rent-a-Dent, an established New Zealand-owned Car Rental company that has just upgraded their old website.

Rent-a-Dent's previous offering was an ugly looking brute, with sub-sites for each owner-operated franchise that were impossible to use or navigate, and never updated by the branches, even from day one. Worse still, the URLs of the website broke many SEO rules and guidelines (e.g. http://www.rentadent.co.nz/Portal.asp?nextscreenid=201.102.101.101&categoryid=3&sessionx=34855B0C-471E-4BD9-8D1B-677515E62239), and gave them effectively zero Search Engine power, other than for their own name, "Rent-a-Dent".

After the client lost confidence in their previous web developer (who was undergoing a sale of the business and had staffing troubles at the time), the owner undertook a long-term approach to building a serious web presence, the strategy one of building individual websites for each branch.

Go Kiwi Internet undertook face-to-face staff training, still photography and videography in both the North Island, and the South Island, ready for the launch of all websites on 30 September 2008.

New Zealand Car Rentals is a competitive search phrase, but with each branch maintaining their own localised website, and using good generic domain names (such as www.taupocarrentals.co.nz), the linking power is multiplied. A good example of effective corporate SEO.

Even though Go Kiwi Internet has systems built for volume, building 26 websites, training each franchisee nationwide and completing this in an insamely short two months was a real achievement for the Go Kiwi Internet team. We are sure that the work put in to this new web presence will reap rewards for the company. Thank you Rent-a-Dent

Here they all are: