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Thrive not just survive Thursday 26 February 2009
By Dennis A. Smith

Go Kiwi Internet is in growth mode. We are currently appointing Agents throughout New Zealand and preparing the company for substantial expansion in two ways - increased geographical coverage of the country and increased interaction with sub-contractors and agents.

This growth has been planned for several years but the arrival of the recession has been quite timely for us, because our unique business model is perfectly suited to helping the many small businesses that need a professional web presence without out paying thousands. Many people who have lost their job will establish themselves in business. A Go Kiwi Internet Agency is also perfectly suited to a small business.

Adjusting to tighter times

If you are in business and things are looking grim, don't throw the baby out with the bathwater. Find ways to leverage your existing business opportunities rather than abandon what you do have. In recessionary times businesses often need to rethink their business strategy in order to remain competitive and maintain growth.

While change brings stress, it also brings opportunity.

Australian motivator Gihan Perera recently sent me this chart and suggestions. They are good ideas to mull over as you structure your business to thrive, not just survive:

1. UP-sell: Ironically, some struggling clients will actually pay more. I would add though, AS LONG AS YOU PROVIDE GREATER VALUE
2. DOWN-sell: If they don't want your core package, what cheaper option do you have?
3. CROSS-sell: When they buy the core package what else can you sell them at the same time?
4. RE-sell: How can you repackage your [product] to make it more relevant [and obtain repeat business]?
5. CORE sell: What other assets [products/services] do you have that you're not fully using?

He summarises this by encouraging us to think evolution, not revolution.

Good advice thank you Gihan.