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New Websites and Google Friday 12 June 2009
By Eileen Taffard

Yesterday we made a website live that we had been working on... www.merdekacoffee.co.nz. Today the customer has sent us an email wondering why her website is not coming up in a Google Search, no matter what combination of search phrases she uses.

This is not the first time we have had customers come back to us wondering why they can't find their website on Google. . . and I can pretty much guarantee it won't be the last.

As Dennis explained in his book "Internet Unmasked" in the chapter on Search Engines: "Google tends to prefer established websites over new websites. A new website will generally rank well for a week or so, and then drop much further down, for around 6 months. It will then climb to its natural position, based on the SEO."

Copies of the Internet Unmasked book can be ordered from or phone 09 489 2222.